How to grow an audience for your Personal Brand

Chances are if you are in my world, you either are:

1) Looking for deep embodiment and fulfillment of your purpose & spiritual growth.

2) Growing a 6 figure business online or in the process of starting & building one.

If you are strictly number 1 at this moment, than feel free to save yourself 3-5 minutes and not read this email.

If you are number 2 AND looking to incorporate number 1 into it, this is for you and I encourage your to read this all the way through.

Online business is changing….

It used to be that whoever had the biggest following or the most testimonials & credibility was instantly seen as “legit” and customers flocked to them.

Now its different, we don’t trust buying courses, products, and information online like we used to.

Here’s a couple examples

• AI can replace paid info products with similar enough results to get people by without paying someone to tell them the core issue as they understand it.

• Long Courses that used to cost thousands of dollars can easily be pirated and were often disappointing with the content

• Famous coaches and figures turned out to be struggling the most with what they claimed to help people with or just outright faking it

This creates a lack of trust with a majority of what we see online. Research has shown that someone has to have 7-12 points of contact with you in order for them to feel they can trust you enough to purchase a product.

You build trust by showing up consistently time and time again.

Here’s a catch tho.

When you present yourself in a crowd of people and make similar content without producing anything different, its easily forgotten.

But… you want to grow, you want to expand, and get better. So how?

Reps. Just keep writing, creating, and putting stuff out there.

But what if you don’t have an audience? How do you grow if no one likes your stuff? Pray to the algorithm gods that it goes viral one day?

Not a chance.

Right now you are renting an audience on social media. It can be taken away at any time.

You need to build an email list. One that you can continually reach people with at any time without rolling the dice hoping that 5% of your audience will see your post.

My mentor told me once, “ Start writing a newsletter 2-3x a week and write about what you really want to write about, and you’ll build the perfect group of people”.

This was when I had like 60 people on my email list. He told me to run ads to get people to sign up to the newsletter.

And it worked. I was getting subscribers for like $.65 cents each.

I started implementing this with my clients as well. But it was through very targeted ads and freebies that attracted the specific people we wanted to reach.

What this began to do was bring in readers of a newsletter and my client’s writings. It showed them that people were interested in their work, their area of skill, and it began to build their confidence.

This became a game changer. They were seeing daily growth in their audience, they began making sales and getting clients, and it showed them a path forward that was not contingent on social media audience growth and viral vanity metrics.

The best part is this can be done on a budget of $10 a day.

Here are some of the results

This was a spiritual teacher that had a free 25 minute intro course into his body of work.

We ended making $5 for every dollar of advertising after 35 days.

This is my newest client who is a very famous photographer with a large social media presence but wanted to start teaching photography, he has had 136 opt ins to his free guide in the past couple days.

This is another client who has a NLP business, these were all subscribers to his newsletter that he gave them a free hypnosis for new habit creation.

Closing Point & Invitation

The point I’m making is this

1) If you can’t build a audience organically because your not that great yet at making content, you need to do more of it

2) You want to do more of it when you see you have growth ever week like when you build a email list

3) You can build a email list rather cheaply by utilizing paid ads for your audience.

4) Once you have an audience, you can begin practice making offers which in turn makes you money.

This Tuesday at 4pm, I’m going to walk you through how to use ads to build your email list and audience so you can begin selling.

in 2 yours, you will know

• How to create effective profitable ads based on whats allready working in the market

• How to utilize Meta’s ad platform to generate leads

• How to structure your welcome sequence & newsletter to begin making money and communicating with your audience

If you have a heartbeat, want to build an audience online, and know that you want to be in control of your ability to make money in the next 10 years, this workshop is for you

Click here to sign up

See you inside

-Taylor